About Us

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Bluetools helps to unleash the potential of companies through innovation in the management of qualitative strategy knowledge

Florian Wieser

Founder / Executive Director

José Pablo Valverde

Founder / Business Development

Urs Jäger

Founder / Analytics

Daniel Lüscher

Founder / Strategic Advisor

Michael Jäger

UX & Digital Marketing

Qualitative strategy knowledge

Expertise and roles we are a leaders in.

Strategy & change

We have a large experience in managing strategy and change in academic and practical environments
Qualitative data analytics

We are experts in the collecting, structuring and managing qualitative data for decision-making
Decision-making processes

We unifiy a large expertise in developing and managing strategic decision-making processes

Digital tool development

We have developed various tools and platforms to standardize processes
Stakeholder engagement

We have conducted and led many projects with a diverse and complex set of interest groups
Collaborative processes

We share experiences from different organizations and projects that are based on collaborative processes

Bluetools is your solution to collect, structure and manage qualitative strategy knowledge in your organization for effective decision-making. With an online account, you can initiate, plan, manage and control the process of harnessing the strategy knowledge of all relevant actors within and around your organisation anywhere and anytime. While you will have dashboards to check the status, all raw data is available in a drill-down logic. Your team members participate directly through interviews or through automatically documented workshops. Bluetools is easy to use, easy to adapt to your needs and helps you to implement and improve a solid strategy for your business.